Digifest IS

The University of Houston's College of Engineering  Digifest branding identity system is inspired by child-like illustrations,  featuring bold colors and typography. Playful doodles related to digital  media add a whimsical touch. The design is confident, expressive, and  charmingly child-like, predominantly using a red monochrome palette in line  with the university's guidelines. Within a one-month timeframe, this system  encompasses a poster, booklet, and ID card to create a cohesive and engaging  visual identity for the event.